[smart_track_player url=”http://traffic.libsyn.com/kellyroach/USR_385_Andrea_Corson_mixdown.mp3″ title=”USR 385: Video Marketing 101 with Andrea Corson” ]
Video. Video Video.
It’s the medium of the year. More and more people are incorporating video into their business, and it’s become a must for anyone with an online brand. However, how many of you are using video and are getting a return? In this episode we are talking to Emmy awarding winning producer, video marketing expert and CEO of Video Pop, Andrea Corson.
She is breaking down the do’s and don’ts to creating videos that will convert. Andrea is pulling back the curtain on how to get engagement, the structure of the video and how long the video should be. If video is becoming a bigger part of your business and brand, do it right! Check it out!
(4:06) “Make sure the length of your video is right for the specific platform that you are on. You have to factor that in.” –Andrea Corson
(6:20) “Make sure you actually take the time to script out your videos. There are so many people that I work with that just kind of go in blindly and think they will just figure it out. I would not recommend that”– Andrea Corson
(12:22) “You need to figure out the objectives. Why are they making video in the first place? Where are we driving to? Because a lot of people will come to me and think they need to be on this platform but it’s not right for them” –Andrea Corson
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